Branding and Logo Design Shampoo Packaging Design Premium Indian Cosmetics Tube Design

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Ayumi Ayurveda
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The Brief
The Ayumi Naturals hair and skin range needed reinvigorating. A younger, fresher more vibrant look would not only attract a new generation of beauty aficionados but also win back old customers who’d been seduced by bigger brands now using the natural ingredients found in the Ayumi range.

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Our Approach
We chose bright, metallic colours for each of the products. This gave the packaging an irresistible lustre and shine – just like glossy hair and radiant skin. Then bespoke patterns echoing India’s most majestic flower, the Lotus, were created for each of the key ingredients within the range – from sandalwood to papaya.

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The Results
The brand is looking younger and healthier than ever, with the full range soon to be available in major stores later in the year.
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