Brand Creation and Packaging Design for Australian Beer Brand Bluey Lager - Can Point of sale hero image

BLUEY LAGER

Packaging Design / 3D Visualisation


The Brief

We were asked to create designs for a new Australian lager using Bluey, the famously long-lived Australian Cattle Dog, as inspiration.

Our Approach

Australian Cattle Dogs are an emblem of strength and resilience. With the help of illustrator Geoff Appleton we set to work creating assets with all the hallmarks of an established brand rooted in the canons of Australian culture.

Brand Creation and Packaging Design for Australian Beer Brand Bluey Lager - 3D Can Render
Brand Creation and Packaging Design for Australian Beer Brand Bluey Lager - Point of Sale Design
Brand Creation and Packaging Design for Australian Beer Brand Bluey Lager - Poster Design
Brand Creation and Packaging Design for Australian Beer Brand Bluey Lager - Customer Testimonial

Brand Creation and Packaging Design for Australian Beer Brand Bluey Lager - Customer Testimonial

Brand Creation and Packaging Design for Australian Beer Brand Bluey Lager - Website