Can Point of sale hero image Bluey 3D Can Design Render

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Bluey Lager
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The Brief
We were asked to create designs for a new Australian lager using Bluey, the famously long-lived Australian Cattle Dog, as inspiration.

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Our Approach
As a breed, Australian Cattle Dogs are an emblem of strength and resilience as tightly bonded to the Australian landscape in our collective psyches as Kangaroos and koalas. Bluey is the best embodiment of these rugged qualities as he lived a record-breaking 29 years. So with the help of illustrator Geoff Appleton, who’s crafted iconic looks for Smirnoff and Old Speckled Hen, we set to work creating assets that had all the hallmarks of an established brand rooted in the canons of Australian culture.

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The Results
Bluey will launch in the UK later in the year so keep tuned in for updates on how this goes.
Bluey Beer Point of Sale Unit Design Bluey Advertising Poster Artwork Bluey Testimonial Bluey Website Design
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