Branding and Packaging Design for Confectionary Brand Cheque Gum - Logo

Cheque Gum

Brand Redesign / Packaging Design

The Brief

With plans to introduce new flavours, Cheque Gum seized the opportunity to overhaul their image. Focusing on the MENA market, Cheque wanted to be the gum of choice for a younger, hipper audience and create shelf impact in a very busy and colourful category.

Our Approach

We refreshed the brand from top to bottom with a more youthful and iconic approach. The logo was angled and bursts out of the confines of the box making use of the format and massively increasing shelf standout in a busy market.

Branding and Packaging Design for Confectionary Brand Cheque Gum - Peppermint Pack Carton Design
Branding and Packaging Design for Confectionary Brand Cheque Gum - Watermelon Pack Carton Design
Branding and Packaging Design for Confectionary Brand Cheque Gum - Fruit Flavours Pack Carton Design

"When I discovered Design Happy, it became very apparent from the beginning that they were a very passionate company that always added that extra special care and detail that makes all the difference"

Nael Shaar ( Managing Partner, Master Gum & Candies )

Branding and Packaging Design for Confectionary Brand Cheque Gum - Full Range Shot
Branding and Packaging Design for Confectionary Brand Cheque Gum - Peppermint Shelf Ready Packaging
Branding and Packaging Design for Confectionary Brand Cheque Gum - Before and After