Cheque Gum New Branding and logo Cheque Gum Peppermint Pack Carton Design

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Cheque Gum

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The Brief

With plans to introduce new flavours, Cheque Gum seized the opportunity to overhaul their image. Focusing on the MENA market, Cheque wanted to be the gum of choice for a younger, hipper audience and create shelf impact in a very busy and colourful category.

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Our Approach

We refreshed the brand from top to bottom with a more youthful and iconic approach. The logo was angled and bursts out of the confines of the box making use of the format and massively increasing shelf standout in a busy market. Bold colourways add energy and zest into the overall designs which look really popped as a range.

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The Results

Armed with their exciting new designs, Cheque Gum will soon be launching with an integrated campaign across multiple channels. We’ll let you know how it goes.
Cheque Gum Watermelon Box Design Cheque Gum Fruit Flavors Box Design Cheque Gum Testimonial All Pack 3D Renders Cheque Gum POS Cheque Gum Before and After designs
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