Cheque Gum New Branding and logo Cheque Gum Peppermint Pack Carton Design

...........................................

Cheque Gum
...........................................


...........................................

The Brief
With plans to introduce new flavours, Cheque Gum seized the opportunity to overhaul their image. Focusing on the MENA market, Cheque wanted to be the gum of choice for a younger, hipper audience and create shelf impact in a very busy and colourful category.

...........................................

Our Approach
We refreshed the brand from top to bottom with a more youthful and iconic approach. The logo was angled and bursts out of the confines of the box making use of the format and massively increasing shelf standout in a busy market. Bold colourways add energy and zest into the overall designs which look really popped as a range.

...........................................

The Results
Armed with their exciting new designs, Cheque Gum will soon be launching with an integrated campaign across multiple channels. We’ll let you know how it goes.
Cheque Gum Watermelon Box Design Cheque Gum Fruit Flavors Box Design Cheque Gum Testimonial All Pack 3D Renders Cheque Gum POS Cheque Gum Before and After designs
Pic

Hawkins and Brimble

Pic

The Naked Marshmallow Company

Pic

Everything Bagels

Pic

Jim Jams

Pic

Edgerton Pink Gin

Pic

Marcela's Mexican

Pic

Raw Gum

Pic

Coco Indulgence

Pic

Squid Soap Kids

Pic

Ayumi

Pic

Abelha

Pic

Rockstar Parking

Pic

Grainhouse

Pic

Willpower

Pic

Spur

Pic

KTC Edibles

Pic

Bluey

Pic

Cheque Gum

Pic

Suncrest

Pic

Pelhams

Pic

Bombay Bicycle Club

Pic

Borska

Pic

Peela Juices

Pic

Mooch