Natural premium branding design for Grainhouse Plain white flour bag design

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Grainhouse Flour
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The Brief
Our job was to come up with a brand new organic flour brand – from the naming through to the design. We were aiming for a Middle Eastern and Asian market so whatever we did had to look trustworthy, authentic and premium.

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Our Approach
The flour is of exceptional quality. So words like ‘organic’, ‘premium’ and ‘grade A standard’ had to be prominent on the packaging. The name, The Grainhouse, sounds established and confident. While the use of an elegant, swirling font expresses luxury. We then formed a heart shape out of cornflower heads to indicate the love that goes into making this fine product.

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The Results
Our client has happily fed back that The Grain House is being well received and that repeat orders from large chains are looking very likely in the near future.
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