Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Logo Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Label design

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JimJams Spreads
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The Brief
JimJams wanted to convey through their packaging their authentic family focused offering of a healthier alternative to high sugar spreads more successfully. Their previous pack design lacked brand and messaging standout which resulted in less impact both to consumers and buyers

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Our Approach
We crafted a bold and bespoke packaging design with equities that married perfectly with the family focused brand story. The result was a bolder, more appealing pack with great shelf presence, to consumers and buyers alike.

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The Results
Following their successful packaging relaunch, JimJams have continued to go from strength to strength, finding both investment opportunities and multiple listings in some of the nations largest supermarket chains, including over 530 Tesco Stores, The Co-op and Ocado. The JimJams packaging design has also been featured on the BBC and in The Times Newspaper.
Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Full range label designs Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Photography of jimjams packaging design Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Sampler pots design and 3D render Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - JimJams family photography Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Website design Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Client testimonial Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Before and after designs
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