Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Logo design Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Tortillas chip bag packaging

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Marcela Gourmet Mexican

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The Brief

Marcela was keen to inject a little Mexican spirit into her tortilla chips brand. The key was to ensure our designs clearly communicated the authenticity of her product so she could attract real foodies.

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Our Approach

The streets of Mexico are ablaze with striking graffiti that draws inspiration from native imagery, pop culture and futuristic designs. We took some of these influences and crafted a design centred on the indigenous Mexican peyote flower. Lively colours, mixed with geometric flowers, sunbursts and modern curlicue fonts created an enticing brand, rich with Mexican flavour.

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The Results

Marcelas tortillas are due to be released this October Having tried them ourselves, we know they’re going to go down a storm.
Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Foil crisp packaging design Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Tortilla Sesame seed design for packaging Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Range of bag designs for marcela tortillas chips Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Customer testimonial Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Outer shipping box design Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Before and after packaging design
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