Premium Gin packaging logo Concept British bottle design concept for premium gin

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Pelhams Gin

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The Brief

The London Distillery Company wanted to launch a new gin that appealed to a global market. So there was only thing for it: to give ‘em the best of British.

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Our Approach

We turned our attentions to the British bobby on the beat – that enduring icon and staple of British authority and respectability. The police badge inspired the graphic holding device for the Pelham’s logo. While the bottle itself was designed to resemble an old fashioned hip flask. We then triangulated the cross section of the bottle to add a touch of modernity and bring these historic influences up to date.

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The Results

Pelham’s Gin is currently in production with firm plans to be sold in duty frees across the world. Bottoms up to that, old boy.
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