Spur smartphone bespoke branding logo design Spur smartphone technology packaging design

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Spur Mobile
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The Brief
OBI Android smartphones target emerging markets with affordable technology. However, despite their refreshing accessibility, OBI is still premium and technologically advanced. And the packaging we designed had to reflect these qualities.

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Our Approach
Using a gorgeous mix of tactile embossing and hot foil finishes, we brought to life OBI’s winged spirit creature on the front of the packaging. We then created a modular design for the box. Each component disassembles with robot-like precision, easily adapting to different shapes and sizes of smartphones and power plugs. Everything is bound by a blood red band, which creates a dramatic contrast to the silvery white hues of the box.

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The Results
OBI 4 is launching in India and there are plans to penetrate the Northern European market later in 2017.
Spur smartphone open box 3d render Spur smartphone happy customer testimonial Spur smartphone packaging 3d render
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