Toiletries packaging design and branding for children's bath product Squid Soap by Design Happy London - new brand logo identity for kids SquidSoap kids branding and packaging shrink wrap label design

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Squid Soap Kids
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The Brief
SquidSoap needed fun and friendly designs that would appeal to kids and encourage them to keep their hands squeaky clean.

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Our Approach
To keep kids interested, we created designs for a SquidSoap family with googly eyes, ink splats, popping colours, bubbles, seaweed and a wooden sign that reads, ‘magic ink pump for squeaky clean little hands’. We wanted the Squid family members to be as characterful as possible so kids would want to pick them up and use them everyday.

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The Results
Since the launch of the new bubbly brand, SquidSoap is working its magic in Tesco, Superdrug and JoJo Maman Bebe to name but a few. Squid Soap have spread their message of cleanliness to little hands all over the world. So all in all, you could say we cleaned up.
SquidSoap fun hand soap 3d render visual SquidSoap happy customer testimonial SquidSoap fun hand soap 3d render render SquidSoap range extension SquidSoap website design SquidSoap previous design vs old design
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