Suncrest brand logo identity Suncrest core juice carton design

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Suncrest
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The Brief
Our task was to breathe new life into Suncrest a long established and familiar brand. It’s a delicate balance, making sure the brand remains recognisable while bringing it up to date so that it looks as alive and relevant as its younger rivals.

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Our Approach
Working closely with typographer Rob Clarke, we developed a sharper, crisper font. Spectral hues in the logo were replaced with a solid red – and this was made consistent across all flavours. We retained the ripple of the sea as homage to the original designs but set about making them cleaner, rounder and more pronounced. Similarly, we de-cluttered the images of fruit, making them larger, fresher and juicier. These refined design principles work extremely hard across the range bringing an old brand into the 21st century.

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The Results
Suncrest re-launched last Christmas and the client has fed back a significant boost in sales. The forecast for this brand is sunny.
Suncrest range extension Suncrest customer testimonial Suncrest bottle design and render Suncrest passion and mango can design Suncrest new carton design vs old carton design
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