Health and Beauty Branding and Packaging Design for Beauty Brand Ayumi - Brand Identity

AYUMI NATURALS

Brand Redesign / Packaging Design

The Brief

The Ayumi Naturals hair and skin range needed reinvigorating. A younger, fresher more vibrant look would not only attract a new generation of beauty aficionados, but also win back old customers who’d been seduced by bigger brands now using the natural ingredients found in the Ayumi range.

Our Approach

We chose bright, metallic colours for each of the products. This gave the packaging an irresistible lustre and shine. Then bespoke patterns echoing India’s most majestic flower, the Lotus, were created for each of the key ingredients within the range – from sandalwood to papaya.

Health and Beauty Branding and Packaging Design for Beauty Brand Ayumi - 3D Render Tea Tree Shampoo
Health and Beauty Branding and Packaging Design for Beauty Brand Ayumi - 3D Range Shot

Health and Beauty Branding and Packaging Design for Beauty Brand Ayumi - 3D Range Shot

Health and Beauty Branding and Packaging Design for Beauty Brand Ayumi - Pack Shot Neem Face Wash
Health and Beauty Branding and Packaging Design for Beauty Brand Ayumi - Pack Shot Sandalwood Facewash
Health and Beauty Branding and Packaging Design for Beauty Brand Ayumi - Pack Shot Lotus Intensive Conditioning
Health and Beauty Branding and Packaging Design for Beauty Brand Ayumi - Pack Shot Papaya Face Wash

"The Ayumi Naturals hair and skin range brand is looking younger, healthier and more vibrant than ever."

Fudco's Ayumi Ayurveda