Brand identity and gin bottle label design for Edgerton Gin by Design Happy London - Branding and illustration

EDGERTON PINK GIN

Brand Redesign / Packaging Design

The Brief

While pink gin dates back to the 1800s, Edgerton pink gin is a relatively new phenomenon. So to give the brand authority, we needed to give it heritage, a look born out of quality and authenticity. Done well, this enticing new tipple could stand out among the better-known premium spirits on the shelf.

Our Approach

We wanted to give the brand a visual stamp of authenticity so we set about reworking the image of our pink gin creator, Lord Edgerton, in the style of a traditional woodcut portrait. The look was instantly iconic. Delicate illustrations hint at the fifteen exotic ingredients used to create the drink’s complex taste.

Brand identity and gin bottle label design for Edgerton Gin by Design Happy London - Screen printed gin pack design
Brand identity and gin bottle label design for Edgerton Gin by Design Happy London - Cocktail photography art direction
Brand identity and gin bottle label design for Edgerton Gin by Design Happy London - Gift box promotional packaging

"I HAVE WORKED WITH DESIGN HAPPY ACROSS A NUMBER OF NPD AND BRAND IDENTITY PROJECTS. I THOUROUGHLY ENJOYED WORKING WITH THEM THROUGHOUT THE BRIEFING AND CREATIVE PROCESS, AND WAS ALWAYS IMPRESSED WITH THE WAY THE TEAM WERE ABLE TO TAKE THE BRIEF TO A WHOLE NEW LEVEL IN TERMS OF QUALITY OF DESIGN CONCEPTS AND THEN TO PROGRESS IT EFFICIENTLY TO A GREAT FINAL PACK DESIGN AND CORE BRAND IDENTITY"

JOHN JEFFRIES (BRAND MANAGER, LONDON DISTILLERS)

Brand identity and gin bottle label design for Edgerton Gin by Design Happy London - Mr Edgerton character illustration
Brand identity and gin bottle label design for Edgerton Gin by Design Happy London - Before and after packaging design