EDGERTON PINK GIN
Brand Redesign / Packaging Design
While pink gin dates back to the 1800s, Edgerton pink gin is a relatively new phenomenon. So to give the brand authority, we needed to give it heritage, a look born out of quality and authenticity. Done well, this enticing new tipple could stand out among the better-known premium spirits on the shelf.
We wanted to give the brand a visual stamp of authenticity so we set about reworking the image of our pink gin creator, Lord Edgerton, in the style of a traditional woodcut portrait. The look was instantly iconic. Delicate illustrations hint at the fifteen exotic ingredients used to create the drink’s complex taste.