Redesign of well known beverage brand Suncrest - Logo

SUNCREST

Brand Redesign / Packaging Design

The Brief

Our task was to breathe new life into Suncrest a long established and familiar brand. It’s a delicate balance, making sure the brand remains recognisable while bringing it up to date so that it looks as alive and relevant as its younger rivals.

Our Approach

Working closely with typographer Rob Clarke, we developed a sharper, crisper font. Spectral hues in the logo were replaced with a solid red – and this was made consistent across all flavours. We retained the ripple of the sea but set about making them cleaner, rounder and more pronounced.

Redesign of well known beverage brand Suncrest - 3D Pack Render
Redesign of well known beverage brand Suncrest - Range Shot
Redesign of well known beverage brand Suncrest - Client Testimonial
Redesign of well known beverage brand Suncrest - Bottle Design
Redesign of well known beverage brand Suncrest - Can Design
Redesign of well known beverage brand Suncrest - Before and After