Brand identity and food packaging design for A Little Bit sauces and dressings by Design Happy - Bespoke logo design Brand identity and food packaging design for A Little Bit sauces and dressings by Design Happy - Packaging design dressings

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A Little Bit
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The Brief

A Little Bit approached Design Happy to look at refreshing the existing brand of sauces and dressings as well as extending the design to include a new range of dips. The current design had some success but it’s unique brand promise wasn’t coming through.


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Our Approach

Where A Little Bit differs from other sauces and dressings is the use of fresh, not dried herbs. With this in mind we crafted a new master brand identity that had fresh herbs and home grown gardening credentials at it’s heart. The new identity was made to resemble a rubber stamp, giving each pack a personal touch as if lovingly branded by hand.


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The Results

The new A Little Bit brand was launched at the Farm Shop & Deli show to great reviews from retailers as well as showing great promise with major online retailers. We can’t wait to see the A Little Bit brand on shelves soon.
Brand identity and food packaging design for A Little Bit sauces and dressings by Design Happy - Sauces, dips and dressings range Brand identity and food packaging design for A Little Bit sauces and dressings by Design Happy - Logo rubber stamp Brand identity and food packaging design for A Little Bit sauces and dressings by Design Happy - Fresh Oregano & Aubergine Dip label design Brand identity and food packaging design for A Little Bit sauces and dressings by Design Happy -  Dips label design Brand identity and food packaging design for A Little Bit sauces and dressings by Design Happy - Fresh Basil and Tomato Sauce label design Brand identity and food packaging design for A Little Bit sauces and dressings by Design Happy - Client testimonial Brand identity and food packaging design for A Little Bit sauces and dressings by Design Happy -  Before and after rebrand
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