Branding and packaging design for the cosmetics brand Freshly Baked London - Logo Close Up Freshly Baked Tanning Brand Identity

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Freshly Baked
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The Brief
Freshly Baked approached Design Happy to breathe fresh life into their range of self tanning foams. Their quirky brand name and promotion wasn’t being reflected in their existing packaging and a more premium look was required to open doors to higher end retailers.

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Our Approach
Our approach was to amplify this proposition with a refresh that made the product look good enough to eat! To inject some much needed personality into the brand we created a unique brand mark roundel that was indicative of neon donut signs and used a cursive font that reflected the natural properties of the formula. We paired this with bold tropical patterns and kitsch imagery such as sugary pink flamingos to highlight the unusual and innovative scents used in the product. To establish the brand as a trusted and premium offering we included the use of a beautiful satin copper finish reflective.

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The Results
The product launched this month and we expect to see a sharp uptake from retailers and strong online sales.
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