Drinks packaging design and new branding for natural juice brand Peela by Design Happy London - Brand identity Drinks packaging design and new branding for natural juice brand Peela by Design Happy London - Fun bottle shrink wrap packaging design

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Peela Juice
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The Brief
Peela wanted a new brand identity, packaging range, website and point of sale as fresh and hearty as the 100% pure fruit juice it sells.

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Our Approach
We broke the rules and made the flavour descriptor as prominent as the Peela logo. That way we create a strong visual link between the brand and its 100% pure credentials. Couple this with the bright, lush photography and vivid colourways – Peela had become a brand that radiated health, taste and refreshment.

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The Results
The re-designs have been a great success. Peela is selling well on major airlines, so much so that they plan to move into retail spaces soon.
Drinks packaging design and new branding for natural juice brand Peela by Design Happy London - The range packaging design Drinks packaging design and new branding for natural juice brand Peela by Design Happy London - Client testimonial Drinks packaging design and new branding for natural juice brand Peela by Design Happy London - Website design Drinks packaging design and new branding for natural juice brand Peela by Design Happy London - Stand and exhibition design Drinks packaging design and new branding for natural juice brand Peela by Design Happy London - Before and after packaging design
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