Confectionary packaging design and branding for chewing gum brand Raw by Design Happy London - Logo and branding design Confectionary packaging design and branding for chewing gum brand Raw by Design Happy London - Youth market chewing gum box packaging

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Raw Gum
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The Brief
Raw is a new sugar-free, vitamin-b-rich energy gum. It demanded a booming and boisterous identity that would blow holes in the competition and pull in urban sportsters, skateboarders and gamers by the droves.

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Our Approach
The name ‘Raw’ was crying out for a fierce and uncompromising typographic design. The white spikey letters have terrific standout against the blacks and greys of the packaging, which also sports a graphic pattern reminiscent of tribal markings. Each design element exudes strength and audacity – perfect for cutting a swathe through the cluttered counters.

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The Results
Raw gum has powered its way into multiple UK wholesale outlets and is getting a lot of interest from foreign buyers.
Confectionary packaging design and branding for chewing gum brand Raw by Design Happy London - Shelf ready packaging Confectionary packaging design and branding for chewing gum brand Raw by Design Happy London - Outdoor poster design Confectionary packaging design and branding for chewing gum brand Raw by Design Happy London - Client testimonial Confectionary packaging design and branding for chewing gum brand Raw by Design Happy London - Bespoke Website and digtal design
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