BLOSSOM HILL GIN FIZZ
Brand Development / Packaging Design / NPD Design
The Brief
With over 20 years of wine making experience, Blossom Hill has always bucked the norms with great tasting flavours at the forefront of everything they produce.
In order to capture the attention of a fresh consumer Design Happy were tasked with creating a new brand within the Blossom Hill portfolio: Gin Fizz. A new offering that combined the bubbly blend of crisp white wine, botanics, and a dash of gin.
Our Approach
The product itself was a hybrid of two strong categories. We wanted to develop a brand look and feel that felt sympathetic to both worlds whilst delivering against its unique flavour profile.
By layering the label, we visually articulated the levels and depth of the drink whilst nodding to the product’s duality. Foiling and tactile emboss finishes enriched the design, with the overall look feeling fresh and vibrant.
“We reached out to Design Happy for some fresh thinking to reinvigorate our brand. We were instantly impressed by the quality of designs, they addressed all points of the brief and stayed true to our core DNA. They are always available to discuss any potential challenges and show full commitment. We are thrilled with our beautiful designs, and look forward to working on more projects with Design Happy in the future."
Camilla Pendleton (blossom hill brand manager)
