how do we add character to a new recreational cbd brand?

The Brief

Tasked with the creation of a new to world CBD brand, our mission was to develop Budcraft CBD, a vibrant and innovative player in a new market.

We aimed to distinguish Budcraft in a crowded field and secure a significant market share, all while being prepared for a future shift to recreational cannabis as legalisation unfolds in specific regions.

Success meant Budcraft's emergence as a leading UK CBD brand, celebrated for high-quality, UK-made products, innovative flavors, and continuous reinvention to adapt to changing regulations.

Our Approach

Capturing the effervescent spirit of the 1920s' rubber hose animation style, our brand creation for Budcraft CBD injects a dose of playfulness into the modern CBD market. This distinctive design approach, featuring fluid characters with a British twist, sets the stage for a memorable brand experience.

The vibrant classic blue serves as a backdrop for the animated characters, each one crafted to personify the innovative flavours of Budcraft CBD's product lineup. These characters, reminiscent of a bygone animated era, are not only visually engaging but also align with the brand's vision of blending heritage with contemporary appeal.

The packaging design strategy focuses on creating a strong shelf presence, with each character playfully interacting with the product's flavour profile, ensuring instant recognition and appeal. This attention to detail reinforces the brand's commitment to quality and originality in the crowded CBD market.