how to simplify grooming without compromising on style?

The Brief

Shavekit, a leader in men’s grooming subscriptions, sought to reinvigorate their brand for an audience of 'distinguished gentlemen’ aged 40-60. The challenge was to infuse modernity into a range that had to remain environmentally considerate while exuding the understated luxury and mature sophistication that their clientele demands.

Our Approach

Steering clear of the expected, conventional ‘dark and masculine’ design tropes of men's grooming, we opted for a mature, yet modern aesthetic. Our designs feature a clean, masculine but not overtly so palette, recycled materials, and subtle nods to eco-consciousness. We wanted to craft a narrative around the ritual of grooming, so each product in the range is presented as an essential component of the discerning gentleman's daily routine, embodying quality without the usual pomp. This strategic positioning not only differentiates Shavekit but also elevates the act of grooming to a form of self-expression.

Shavekit: Good shaving sorted