Freshly Baked Branding and Packaging Design - Brand Identity

FRESHLY BAKED LONDON

Brand Redesign / Packaging Design / Point of Sale 

The Brief

Freshly Baked approached Design Happy to breathe fresh life into their range of self tanning foams. Their quirky brand name wasn’t reflected in their existing packaging and a more premium look was required to open doors to higher end retailers.

Our Approach

A refresh that made the product look good enough to eat! We created a unique brand mark roundel that was indicative of neon donut signs and paired it with bold tropical patterns and kitsch imagery. To establish the brand as a premium offering we included the use of a beautiful satin copper finish reflective.

Freshly Baked Branding and Packaging Design - Animated Gif
Freshly Baked Branding and Packaging Design - Coconut Scent
Freshly Baked Branding and Packaging Design - Watermelon 3D Render
Freshly Baked Branding and Packaging Design - Watermelon Scent
Freshly Baked Branding and Packaging Design - Full Range

"I was more than willing to let Design Happy loose with their own ideas and as the concepts flooded in we were truly blown away with how much detail, meaning and skill was applied. After just a short couple of months we now have a design that is truly everything we could have hoped and is blowing the socks off our customers"

Adele Upson (Founder, Freshly Baked London)

Freshly Baked Branding and Packaging Design- Before and After