Branding and packaging design for male grooming brand Hawkins and Brimble by Design Happy London - Logo and master brand identity

HAWKINS AND BRIMBLE

Brand Creation / Packaging Design / Environment Design

The Brief

To create an authentic, yet natural men’s grooming range from the ground up! Our only limitations were that it had to be rooted in the UK and to appeal to a premium male grooming market. We were aware of the many barber and beard ranges, we wanted the brand to be cut from a different cloth.



Our Approach

A bespoke, illustrative style and typography based on beautiful vintage barber signage give the brand a sense of authority. A vibrant flash of red cuts through the pack, indicative of traditional barber poles yet angular and tightly cropped to add iconic modernity.


Branding and packaging design for male grooming brand Hawkins and Brimble by Design Happy London - Full range close up
Branding and packaging design for male grooming brand Hawkins and Brimble by Design Happy London - Full range
Branding and packaging design for male grooming brand Hawkins and Brimble by Design Happy London - Shaving cream brush
Brand identity and packaging design for male grooming brand Hawkins and Brimble - Detailed illustration
Brand identity and packaging design for male grooming brand Hawkins and Brimble - Detailed illustration gift set.jpg
Brand identity and packaging design for male grooming brand Hawkins and Brimble - Aftershave range extension
Branding and packaging design for male grooming brand Hawkins and Brimble - vintage rituals for the modern man
Branding and packaging design for male grooming brand Hawkins and Brimble - Moustache wax tin

"Design Happy Have been fundamental to the success of Hawkins & Brimble, creating an eye-catching and iconic brand from scratch that has helped secure a raft of listings and celebrity endorsements"

Stephen Shortt (Founder, Hawkins & Brimble)

Branding and packaging design for male grooming brand Hawkins and Brimble - Christmas gift set