how can we deliver self-tanning innovation with inclusivity at its heart?

The Brief

Bondi Sands' Technocolor range, is an incredible collection of self-tanning products crafted for diverse skin tones.

Our goal was to develop bold, vibrant packaging that embodied inclusivity, kick backed against so-called traditional beauty standards, and showcased Bondi Sands' innovative approach. The new design needed to resonate with a wide audience and reflect the advanced, high-quality formulas of the Technocolor products. 

Our Approach

To reflect Bondi Sands' vision of inclusivity and beauty beyond the surface, we designed packaging that to symbolise the inclusivity and diverse skin tones that Technocolor celebrates. Each product variant is distinguished by a unique, vibrant colour, making the range easily recognisable and visually appealing. Our strategy focused on merging contemporary aesthetics with a touch of futuristic innovation. The packaging features sleek, modern typography and clean lines, creating a sophisticated and approachable look. We incorporated dynamic graphical elements that suggest movement and progress, reflecting the advanced technology behind the products.

The cohesive design across the range ensures strong brand recognition, making Bondi Sands unmistakable among its competitors. The use of premium materials and finishes adds a touch of luxury, highlighting the superior nature of the products.