how can we set the standard in men’s grooming rituals

The Brief

Founder Stephen was struggling to find male grooming products that were as gentle on his skin as they were on the planet, so decided to help gents around the world to raise the bar.

We were asked to create this authentic, yet natural men’s grooming range from scratch. Our only limitations were that it had to be rooted in the UK and appeal to a premium male grooming market. Acknowledging the saturated market of barber and beard ranges, we aspired to develop a brand that would stand apart, embodying uniqueness and sophistication.

Our Approach

We adopted a bespoke, illustrative style paired with typography inspired by the elegant charm of vintage barber signage. This choice lends the brand an air of authority and tradition. To infuse the packaging with a modern twist, a vibrant flash of red slices through the design. This red element pays homage to the classic barber pole while being angular and tightly cropped, adding a touch of iconic modernity. The overall effect is a distinctive blend of timeless and contemporary elements that elevate the brand, making it resonate with the discerning tastes of the premium male grooming market.

Hawkins & Brimble: Born in London. Worn by gentlemen.