Brand Creation / Packaging Design
Our job was to come up with a brand new organic flour brand – from the naming through to the design. We were aiming for a Middle Eastern and Asian market so whatever we did had to look trustworthy, authentic and premium.
The name, The Grainhouse, sounds established and confident while the use of an elegant, swirling font expresses luxury. A heart shape formed out of cornflower heads indicates the love that goes into making this fine product.