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WILLPOWER ENERGY
Brand Redesign / Packaging Design/ Website Design
The Brief
It seemed like an insurmountable challenge: to create a new energy drink that can power through the noise of a testosterone-fuelled market.
Our Approach
A splash of colour added dynamism and gave the packs a really pop art feel. The single minded nature of the logotype and focused design helped create genuine standout.
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"the single minded nature of the logotype and focused design helped us to create genuine standout"
DEWI WILLIAMS (WILLPOWER)
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