JEKL STEAK ON THE GO
Brand Creation / Packaging Design
The Brief
In an environment of dusty landscapes, rustic type and cowboy themed packaging, Jekl met with Design Happy with a view to shake up the category, not just with its superior tasting product but to stand apart from the crowd of normality.
Our Approach
Rather than focusing on the product’s heritage we decided to draw inspiration from the unique story of each of the flavours. We created a modern picture postcard themed packaging from each of the variants moving away from muted, earthy tones to a more vibrant colour palette to appeal to a broader demographic.
"We selected Design Happy for our design/branding because we felt their work stood out in terms of creativity and impact. DH understand our brand and values. They got it from the start and have seen us all the way through to launch. This includes, overall brand ID, packaging, website, exhibition materials and leaflets.
Will and the team have a "can-do" approach, they are professional, friendly and committed to the success of our brand. Highly recommended!"
RUSS KLINGER (FOUNDER, JEKL)
OTHER PROJECTS
