Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Logo

JIMJAMs spreads

Brand Redesign / Packaging Design / Website Design

The Brief

JimJams wanted to convey through their packaging their authentic family focused offering of a healthier alternative to high sugar spreads more successfully. Their previous pack design lacked brand and messaging standout which resulted in less impact, both to consumers and buyers.

Our Approach

We crafted a bold and bespoke packaging design with equities that married perfectly with the family focused brand story. The result was a bolder, more appealing pack with great shelf presence, to consumers and buyers alike.

Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Label design
Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Full range label designs
Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Photography of jimjams packaging design
Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Sampler pots design and 3D render
Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - JimJams family photography
Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Website design

"Design Happy took our original branding and totally transformed it into a fun, fresh and eye-catching brand that has helped us to achieve momentus success and awards. I would recommend Design Happy to anyone looking for a top quality and competitively priced design agency that will bend over backwards to help you accomplish your ambitions"

Kevin Bath (Founder, JimJams Spreads)

Food packaging design and brand identity for reduced sugar brand JimJams by Design Happy London - Before and after designs