Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Logo design

MARCELA GOURMET MEXICAN

Brand Redesign / Packaging Design

The Brief

The client, Marcela, was keen to inject a little Mexican spirit into her tortilla chips brand. The key was to ensure our designs clearly communicated the authenticity of her product so she could attract real foodies.

Our Approach

The streets of Mexico are ablaze with striking graffiti that draws inspiration from native imagery, pop culture and futuristic designs. We took some of these influences and crafted a design centred on the Mexican peyote flower.

Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Tortillas chip bag packaging
Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Foil crisp packaging design
Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Tortilla Sesame seed design for packaging
Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Range of bag designs for marcela tortillas chips

"LOOK FORWARD TO THE LAUNCH... EXICTING AND SCARY!!! THANKS AGAIN FOR ALL YOUR SUPPORT DURING MY VERY ROCKY JOURNEY, I HAVE REALLY APPRECIATED IT :)"

Marcela Flores (CEO, Marcela's Authentic Mexican Food)

Food packaging design and brand identity for mexican food brand Marcela by Design Happy London - Outer shipping box design
Food packaging design and brand identity for Mexican food brand Marcela by Design Happy London - Before and after packaging design