PEELA JUICE
Brand Redesign / Packaging Design
The Brief
Peela wanted a new brand identity, packaging range, website and point of sale as fresh and hearty as the 100% pure fruit juice it sells.
Our Approach
We broke the rules and made the flavour descriptor as prominent as the Peela logo. That way we create a strong visual link between the brand and its 100% pure credentials to create a brand that radiated health, taste and refreshment.